Last updated: August 17, 2026
Who we are
This website is operated by the Avila Beach Tourism Alliance, the destination marketing organisation for Avila Beach, California. We also use the name Visit Avila Beach. We are not a hotel, a restaurant or a booking agent — we promote the destination, and when you book something you do it on a partner’s own website under that partner’s privacy policy, not ours.
What this notice covers
This notice explains what personal information we collect through this website, why, who we disclose it to, and the rights you have over it. It applies to this website only. Where we link out to a hotel, a vacation rental, a restaurant or an events partner, that company decides what it collects and you should read its notice.
Personal information we collect
Almost everything we collect is gathered automatically by your browser as you use the site, rather than typed in by you. Using the categories set out in the California Consumer Privacy Act, we collect:
Identifiers — your IP address, and cookie and device identifiers set by us and by the advertising and analytics companies listed in our Cookie Policy. If you sign up for our newsletter we also collect the name and email address you give us.
Internet or network activity — the pages you view, how you arrived, how long you stay, what you click, and general information about your browser and device.
Approximate location — derived from your IP address, at country and region level. We use it to decide which privacy choices to show you, and our advertising partners use it to decide which advertising to show you. We do not collect precise geolocation.
Commercial and inference information — our advertising partners build assumptions about your interests from your browsing, in order to show you advertising for Avila Beach elsewhere on the internet.
We do not collect payment card details, government identifiers, biometric data, or health information through this website, and we do not ask you to create an account.
Where it comes from
Directly from you, when you fill in our newsletter form or email us. Automatically from your device, through cookies and similar technologies. And from the advertising and analytics companies we work with, who report back to us on how our campaigns performed.
Why we use it
To run the website and keep it working and secure. To understand which pages and content are useful, so we can improve them. To send you our newsletter if you asked for it. To plan, place and measure advertising that encourages people to visit Avila Beach. And to meet our legal and record-keeping obligations, including keeping a record of privacy requests so we can show we acted on them.
Who we disclose it to
We do not publish or trade your information. We do disclose it to companies that provide services to us, and each is named individually in our Cookie Policy alongside what it collects and how long it keeps it. In summary they fall into four groups:
Analytics — Google Analytics, which we use across three separate reporting properties, and Google Tag Manager, which controls which of the tags below run.
Advertising and audience platforms — Meta (Facebook and Instagram), The Trade Desk, Simpli.fi, Tealium and Hearst. These are how advertising for Avila Beach reaches you on other websites.
Campaign measurement — ReachEdge, operated by LOCALiQ, which records how visitors arrive so advertising performance can be attributed.
Website functionality — CrowdRiff, which displays the visitor photo galleries; Google Maps and Google Translate; accessiBe, which powers the accessibility toolbar; and our hosting and email providers.
We may also disclose information if the law requires it, to protect our rights or someone’s safety, or if the Alliance’s operations are transferred to another organisation.
Selling and sharing your personal information
We never receive money for your personal information. But California law uses a broader meaning than that. When we allow an advertising partner to collect your device identifier so it can show you advertising for Avila Beach on other websites, that counts as “selling” and “sharing” your personal information — and we do that. Being straightforward about it matters more than the wording sounds.
The categories involved are identifiers, internet activity, approximate location, and the inferences drawn from them. You have an absolute right to tell us to stop, and doing so costs you nothing and changes nothing else about the site. See Your Privacy Choices.
We do not knowingly sell or share the personal information of anyone under 16.
Sensitive personal information
We do not collect sensitive personal information as California law defines it, and we do not use any information for the purpose of inferring characteristics about you. Because of that, the right to limit the use of sensitive personal information does not arise here — but if that ever changes, this notice and our privacy choices page will change with it.
How long we keep it
Cookie lifetimes are listed cookie by cookie in our Cookie Policy; they range from the length of a single visit to two years. Your recorded privacy choice lasts 180 days, after which we ask again. Newsletter sign-ups are kept for as long as you remain subscribed, and you can unsubscribe from any email we send. Privacy requests and our responses are kept as a compliance record. Where an advertising partner holds its own copy, that company’s own retention period applies, and its notice will say what that is.
Your rights
If you are a California resident you have the right to know what personal information we hold about you and how we use it; to receive a copy of it; to have it corrected; to have it deleted; to opt out of its sale or sharing for advertising; and not to be treated worse for exercising any of those rights. You can also appoint someone else to act for you.
Everyone gets these rights on this site, not only Californians. We saw no good reason to sort visitors into those who get privacy rights and those who do not.
How to exercise them
Everything is on one page: Your Privacy Choices, also linked from the footer of every page. You can switch advertising off there and then, or send us a request in writing.
To opt out of advertising we ask for nothing at all — the law does not allow us to make you prove who you are for that, and we do not. For a request to know, correct or delete, we do have to verify your identity, so we may ask you for a little more information; we use it only to check the request is really yours and then discard it. We confirm receipt within 10 business days and respond within 45 days, and if we need longer we will tell you why and may take up to another 45.
Global Privacy Control
If your browser or an extension sends a Global Privacy Control signal, we treat it as a valid instruction to opt out and act on it automatically, without you having to do anything on this site. We will tell you on screen when we have. Firefox, Brave and the DuckDuckGo browser can all send it.
The older “Do Not Track” browser setting has no agreed meaning and we do not act on it. Global Privacy Control is the signal that does work, and it is the one we honour. Any earlier version of this notice that said otherwise was wrong.
Cookies
Our Cookie Policy lists every cookie and tracking technology on this site, what each is for, which company operates it and how long it lasts. It is generated from our own records, so it stays accurate. Strictly necessary cookies keep the site working and cannot be switched off; everything else is your choice.
Children
This website is meant for adults planning a visit. We do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.
If you are outside California
Visitors from the European Economic Area, the United Kingdom, Quebec and elsewhere outside the United States are asked to agree before we set anything beyond what is strictly necessary, and nothing non-essential runs until you do. Visitors elsewhere in the United States and Canada get the same opt-out rights described above. Either way you can change your mind at any time from the same page.
Changes to this notice
We will update this notice when our practices change, and the date at the top will tell you when it last happened. If a change materially affects how we use your information, we will make that clear rather than quietly editing the page.
Contact us
Email info@visitavilabeach.com and tell us what you would like us to do. We operate this website online only, so email is the way to reach us about privacy. If you are unhappy with our response you can complain to the California Privacy Protection Agency or the California Attorney General.
Your Privacy Choices